The short answer
Almost every image you find online is copyrighted. Copyright applies automatically when a photo or graphic is created — no registration, © symbol, or watermark needed. So the real question is not "is it copyrighted?" but "who owns it, and do I have permission to use it here?"
Step 1: Run a reverse image search
Upload the image or paste its URL into a reverse image search. It shows where else the same picture appears, which often reveals the original photographer, a stock agency listing, or the site that published it first. Our free image copyright checker does this and flags matches on stock platforms such as Shutterstock, Getty Images, iStock and Adobe Stock in one step.
Step 2: Read the metadata
Many professional photos carry EXIF or IPTC fields like Copyright, Artist, Creator or Credit. On Windows open the file properties, on macOS use Preview → Tools → Show Inspector, or use any online EXIF viewer. A filled-in copyright field is strong evidence of an owner; an empty one proves nothing, because websites often strip metadata.
Step 3: Look for visible signals
- Watermarks, photographer signatures, or agency logos (even partly cropped).
- File names like shutterstock_123456.jpg, iStock-987654.jpg, GettyImages-…, AdobeStock_…
- A credit line or caption near the image on the page where you found it.
- The same image on a stock site — then it is licensed content, not free content.
Step 4: Check the license at the source
If you trace the image to its source, read the license there. Stock licenses limit how and where you can use an image. Free platforms (Unsplash, Pexels, Pixabay) have their own licenses with exclusions. Creative Commons images require the conditions of the specific license, often attribution. Save a screenshot of the license together with the download date — it is your proof later.
Step 5: Search public records (US)
Registered works are listed in the US Copyright Office public records. Registration matters because it allows owners to sue and claim statutory damages. Not finding a registration does not mean the image is free — most photos are never registered and are still protected.
When an image is not copyrighted
- It is in the public domain because its term has expired (in the US, works published before 1931 as of 2026).
- It was created by a US federal government employee as part of their official duties.
- The owner has dedicated it to the public domain, for example under CC0.
- It is a purely machine-generated AI image — though the tool's terms still apply, and the output can copy protected works.
Checking a whole website instead of one image
If you are worried about the images already on your site, checking them one by one does not scale. A free ImgCompliance scan collects the images on your website, runs the reverse image search for each one, and shows how many match stock platforms. For the full workflow see the website image copyright audit guide, and for the difference between licenses see royalty-free vs copyright-free.
Not legal advice
This guide explains general principles. Copyright rules differ by country and the facts of each case matter. If you have received a demand letter, consult a qualified lawyer.